In this conference, there will be keynote speeches on how Spanish design and creativity can achieve sustainable business and society. Specifically, the talks will be on topics such as how to bring out the value of a company through design and creativity, what sustainable business is, and how to achieve both business and social goals. The presence of design in the economy and society has been increasing over the last decade, as represented by terms such as design thinking. In an Innovation Plan, Horizon 2020, initiated by the European Commission, design is considered one of the most important guidelines. In addition, according to the data released by Design in Tech Report 2016, 21% of founders of global unicorn companies (privately-owned businesses with appraised value over $1billion) have studied creative majors such as design and art. This conference will not be about superficial design as a trend, but rather, it will be a place to learn more about why creativity is necessary for innovation in the 21st century and how design can be utilized to realize sustainable business and Society.

SPEAKERS AND EXPERTS

Javier Goyeneche Founder & CEO of Ecoalf Born in Madrid, Javier studied in Spain, London and Paris, while also taking part in top international equestrian competitions. He received his degree in Business Administration from the European Business School and continued with post-graduate work in International Marketing Strategies at Northwestern University in Chicago. In 1995, he founded Fun & Basics, specializing in contemporary fashion handbags and accessories. Within 10 years, Javier grew the business to 350 points of sale and 70 branded retail stores. His accomplishments were recognized by the industry when he was awarded Best Young Entrepreneur of Madrid in 2005. Javier gradually grew frustrated with the amount of waste he saw being produced by the fashion industry. He embarked on a mission to create an entirely new concept that would combine his design sensibility and understanding of the fashion consumer with the latest in recycled materials. In 2012 he launched ECOALF, named after his son Alfredo. Under his leadership, the company has grown steadily and now produces a full lifestyle collection of outerwear, swimwear, casual apparel, shoes and accessories. Javier has strategically expanded ECOALF’s distribution to include many of the world’s most prestigious department stores and specialty retailers. In 2013, he oversaw the opening of an integrated ECOALF concept store, showroom and office in Madrid. Most recently Ecoalf has made collaborations with companies like Apple, Swatch , Coolhunting , Coca- Cola and Will-i-am , Barneys NY ,..etc Pablo Rubio Ordás Owner, Chief Design Officer of Erretres Pablo is responsible for all creative projects at Erretres, a company he founded in 2003. He has directed numerous projects for clients such as El País, Movistar, Banco Pichincha, Virgin Money, Viesgo, and NTT Data, amongst others. His work has received multiple international design awards and he is a recognized figure in the design industry. From 2007 to 2017 he was creative director of the award-winning Matador magazine. Masaaki Hasegawa Business Advisor of Erretres Consultant, author, speaker, creator, entrepreneur and event organizer. Masaaki is the business advisor of Erretres leading the project “Japanese Technology Meets Spanish Design”. Having backgrounds in finance and technology, Masaaki believes in the power of design and helps technology companies to extract their full potential. He is author of three books on creativity and lecturer at various international universities.

ATTENDANTS

Professionals from the all the industries operating within the green business or designing new sustainable business models, designers or entrepreneurs creating a new sustainable brand, marketers, strategists or communication agencies working for a sustainable company, among others, would beneficiate from this learning and international networking session by expanding their knowledge and agenda and sharing experiences amongst experts and peers.

12.09.2018 19.00h - 19.10h Opening 19.10h - 19.40h Masterclass. Sustainable Fashion 19.40h - 20.10h Masterclass. Design for Good 20.10h - 20.20h Backgrounder 20.20h - 20.50h Panel Discussion 20.50h - 21.00h Q&A Masterclass. Sustainable Fashion Javier Goyeneche is Founder and CEO of Ecoalf, a Spanish fashion and lifestyle brand using breakthrough technology to create recycled raw materials that are ultimately tailored into sustainable fashion. Ecoalf is pure story doing, a distinct factor that drives users joining their community. In this masterclass Javier Goyeneche will share his experience as the leader of a brand that is making and selling sustainable fashion internationally. Masterclass. Design for Good Pablo Rubio is CEO & Founder of Erretres, a strategy, branding and digital consultancy based in Madrid and working internationally in in Europe, America and Asia. This masterclass aims to highlight the strategic value of design as a key tool to trigger innovation and competitive advantadge within companies willing to create new meaning and shape the glocal market. Backgrounder. Japanese Technology Meets Spanish Design Masaaki Hasegawa is Business Advisor at Erretres. In this introductory session Masaaki, will talk about how the combination of Japanese technology and Spanish design can generate unique synergies in the global market in the 21st century. Panel Discussion An exchange of ideas on a focused issue by experts from both Japan and Spain. Q&A Share the highlights of the session with the experts and attendants during the closing Q&A session. A meeting point to make new contacts, think together, build new relationships and start new projects.